Is Facebook Marketing Really Effective?
Facebook Marketing has been proven over the past few years to be one of the world’s dominating forces in Online Advertising and Marketing.
A powerful tool for data-driven targeting, you can rely on a well set-up campaign to raise awareness, drive demand, boost sales on a regular basis. With more than one billion users, Facebook has become the Nation’s, and the World’s hub for information, reviews, awareness, and pretty much anything else you could possibly think of.
So, you realize how powerful it is, but how can Facebook help market your business?
We’ll get into more information below. For now, just know that there are three main areas of Facebook Advertising that set this platform above the rest:
- Advertisements in Your Newsfeed
- Targeting by Demographic, Location, and more
- Powerful Remarketing and Follow-Ups
Now let’s get into the details…
Advertisements In Your Newsfeed
There are many ways for your Advertisements to be shown on Facebook. Intelligent algorithms help advertisers to deliver their ads in various parts of the Facebook News Feed, right-side column, and even within the Facebook Messenger app now.
You’ll have the chance to connect with people in the places they’re looking, and in a way that fits in with the normal FB experience.
It’s more than likely that your ideal customers have a Facebook account, and use it nearly every day. Wouldn’t it be great to connect with them in the places they’re actually spending time? Forget billboards, radio, and magazines – your consumers, customers, and reviewers are paying attention to their social media feeds.
Targeting by Demographic, Location, and more
One of the biggest advantages of marketing on Facebook is it’s insane amount of Audience Targeting data.
With billions of users making billions of engagements and clicks each day, this leaves a TON of data for Facebook and it’s Advertisers to analyze. After years of improvements, Facebook has really driven down it’s Targeting Structure to allow you to target customers by:
- Geo-Targeted Location
- Interests and Likes
- Past Purchasing Behavior
and much more…
It’s really exciting to see new targeting options being made available recently, with no plan of slowing down. This means that advertising on FB will only continue to get stronger in the future, and deliver higher ROI for the end users, as well as more value to better-matched customers and users.
Powerful Remarketing and Follow-Ups
Our last on list, and possibly the greatest feature of Facebook Marketing is Remarketing and Follow-Ups.
Did you know that more than 60% of all sales are made after the 7th point of contact?
This means that most people will not buy from you, or give your business a call the very first time they see your advertisements. It’s for this very reason that Remarketing and Follow-Ups are a huge part of our Social Media Marketing services, and will always be. With Facebook Marketing, you can show your Ads to new and existing customers who have shown interest in your business recently, or even at any time in the past.
Custom Audiences even allow you to target lists of your existing customers, and re-target them in a professional way that gently reminds them of your services. The bottom line is, if you want people to engage in business with you, they’ve got to be followed-up with.
In conclusion, there are tons of ways to market your business on Facebook and get in touch with the people who matter most. We hope that this overview has helped to improve your understanding of how Advertising on Facebook works, and will get you jump-started on your way to social media success.